Advertising | Marketing
AI-powered ads or authentic UGC: Which drives better results?
As AI transforms the advertising landscape, can automated ad creation tools replace the human touch of user-generated content?
Tag: Account Based Marketing
Small Business
The digital marketing trends that will emerge in 2017 and what marketers must do to adapt
As 2017 begins, the marketing industry in Australia once again has proved – perhaps more so than many others – that it shifts year-to-year, season-to-season, and even minute-to-minute. Last year brought many changes and new trends to the marketing landscape with permanent changes to the way marketers operate. This year, we will see a new era […]
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