The mobile guide to customer acquisition
Roger Woodend delivers tips for getting started with mobile customer acquisition.
“Business owners & marketers tasked with developing a major mobile strategy for their company may feel overwhelmed at the perceived amount of planning, infrastructure & co-ordination, combined with the fact that competitors may be stealing a march on mobile prospects.”
Don’t overlook mobile coupons
Roger Woodend blogs about utilising mobile coupons in your small business.
“While mobile coupons do require some investment in IT to enable hassle free issuing and redemption of the coupons; they’re low cost to push out. Redemption rates are incredibly high compared to more traditional coupons; sometimes over 50 percent compared to 0.2 – 2 percent for paper-based.”
Top ten mobile marketing predictions for retailers in 2011
Roger Woodend GM of 2ergo Australia has put together a list of what he predicts will be the most significant developments in mobile marketing for 2011 and beyond, all with far reaching implications for retailers and consumers alike.
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