man holding brand in front of microphone

How to find your brand’s unique voice

Dynamic Business is bringing you our top stories from 2012 over the break. Read this great story from October looking at defining your business’ brand voice.

Your brand is the promise you make. It all starts with how your marketing talks to your customers. Find out how to define your unique brand voice. 

Your brand is not your logo. It’s not your tag line or even the colours you use. Your brand is the promise you make.

Your brand communicates what you stand for and makes you unique. Your brand helps your target customers distinguish you from your competitors and the connection is much more emotional than you might think.

Make it a personal connection

A very simple exercise to boost the personality of your brand is to assign three human traits that represent how your customers feel about your business and the impression you want your business to give. Ask your customers to describe you in just a few words, or review all your testimonials to see the consistent themes.

For the complete story, click here.

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