An exercise in business and branding with Lorna Jane
By Lorna Brett · 4 November 2011 · Entrepreneur
By Lorna Brett · 4 November 2011 · Entrepreneur
In a retail landscape where many chains are struggling to stay afloat, Lorna Jane Clarkson shares her secrets to success. But what sets her apart from the rest, and how can you apply her strategies to your own business?
Your Friday Entrepreneur Fix this week features the namesake of the Lorna Jane activewear retailer, Lorna Jane Clarkson. She tells Dynamic Business how she’s managed to build a solid retail chain when many others can’t seem to keep their heads above water.
Tags: Australian entrepreneurs, Entrepreneur, Lorna Jane, Lorna Jane activewear, Lorna Jane Clarkson, Lorna Jane retailer