With an eye on their pockets, over 50 percent of local consumers will skip the traditional summer holiday this year and stay at home, while who do travel will cut down on their spend while on holiday.
According to a nationwide poll conducted by Crossman Communications, those holidaying are very mindful of the purse strings, cutting back on the length of their trip and holiday expenses – which isn’t good news for businesses that rely on tourism-related spending.
Almost half (42 percent) of vacationers plan on spending less than $1000 for everyone on their trip, including travel, accommodation, food and spending money. While one fifth will spend $500 or less on the entire family getaway.
Figures from the latest round of survey series, Crossman Insights, show that nearly half (42 percent) listed their accommodation as staying with family and friends.
While 55 percent of the 1200 people polled are staying grounded, those keen on a holiday will mostly be travelling inside Australia, typically choosing spots close to home.
A third of consumers have domestic holiday plans, which is triple the number of those heading overseas. Despite the lure of the strong dollar and plentiful travel deals on offer, this year only 1 in 10 Australians is planning on venturing overseas.
Of those heading off, just over half (54 percent) are going for up to a week’s time while a fifth (19 percent) are going for three nights or less.
