The power of ‘brain theft’: Why you should copy others if you want to be a great leader

By Anthony Mitchell · 2 November 2017 · Expert

The power of ‘brain theft’: Why you should copy others if you want to be a great leader

Unlock the Secret to Great Leadership

What if the key to becoming a great leader lies not in being unique, but in embracing the power of 'brain theft'? Discover the surprising neuroscience behind why copying others might be the most effective way to succeed.

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Summary

We are relentlessly told that we should be ‘authentic’ and find our own approach to leading. The idea of emulation is almost frowned upon. But while many people will say that you need to create your own style, not copy others, the neuroscience of performance has produced some very different answers. In any domain where […]