Businesses seeking to enhance their sales process, improve customer engagement, and increase conversions must employ sales funnel automation tools.
Such tools use artificial intelligence, machine learning, and marketing automation to automate various sales funnel stages, from lead generation to closing deals. These automation tools offer businesses an opportunity to save valuable resources and time by automating repetitive tasks like lead scoring and follow-up emails, enabling them to focus on establishing productive relationships with customers and prospects.
Furthermore, these tools provide businesses with critical insights into customer behaviour and preferences, which they can use to personalise their marketing and sales strategies to deliver targeted messages.
In order for businesses to keep up with the digital age and improve their sales performance, it is crucial to invest in sales funnel automation tools that can automate different stages of the sales process. As each sales funnel automation tool has its own features and pricing plans, businesses should evaluate their specific requirements and budget before selecting one.
In this week’s Tech Tuesday, we will explore the top 10 sales funnel automation tools for businesses, including their pricing, features, and benefits, to assist them in selecting the most suitable tool.
HubSpot
HubSpot is a comprehensive sales and marketing software platform that provides a wide range of tools to help businesses attract, engage, and delight their customers. It includes a powerful CRM system allowing businesses to manage customer interactions and track sales pipelines. HubSpot also offers email marketing automation, lead generation and nurturing tools, social media management, and a variety of other marketing and sales features.
Pricing: HubSpot offers a free CRM and a variety of paid plans for their sales and marketing tools. Their paid plans start at $50/month for their Starter plan, which includes basic marketing automation features, and go up to $3,200/month for their Enterprise plan, which includes more advanced features such as predictive lead scoring and custom event automation.
Salesforce
Salesforce is a cloud-based CRM platform that provides automation tools for sales and marketing teams. It allows businesses to track their leads and opportunities, automate email campaigns, and generate reports to gain insights into their sales process. Salesforce also offers AI-powered insights and predictive forecasting to help businesses make informed decisions about their sales and marketing strategies.
Pricing: Salesforce offers a variety of pricing options for their CRM and sales automation tools. Their most popular plan, the Sales Cloud Professional plan, starts at $75/user/month and includes basic sales automation features such as lead and opportunity management. Their more advanced plans, such as the Sales Cloud Enterprise plan, start at $150/user/month and include more advanced features such as AI-powered insights and predictive forecasting.
Marketo
Marketo is an enterprise-level marketing automation platform that offers advanced lead nurturing, scoring, and tracking capabilities. It includes email marketing automation, social media marketing, and other marketing automation tools to help businesses create personalised and targeted marketing campaigns. Marketo also provides powerful reporting and analytics features to help businesses measure the impact of their marketing efforts.
Pricing: Marketo offers pricing based on the number of contacts in your database and the features you need. Their pricing starts at $895/month for their basic Spark plan, which includes basic email marketing and lead management features, and goes up to $3,195/month for their most advanced plan, which includes advanced lead nurturing and scoring capabilities.
ActiveCampaign
ActiveCampaign is an all-in-one marketing automation platform that provides email marketing automation, SMS marketing, and CRM features to help businesses automate their marketing and sales processes. It includes marketing automation workflows, leads scoring, and other advanced features to help businesses create targeted and personalised marketing campaigns.
Pricing: ActiveCampaign offers a variety of pricing plans based on the number of contacts in your database and the features you need. Their pricing starts at $9/month for their Lite plan, which includes basic email marketing and automation features, and goes up to $229/month for their Enterprise plan, which includes advanced features such as custom reporting and predictive content.
Pardot
Pardot is a marketing automation tool that is owned by Salesforce. It provides lead scoring, email marketing automation, and other marketing automation features for B2B sales teams. Pardot allows businesses to create targeted and personalised campaigns to engage their prospects and convert them into customers.
Pricing: Pardot offers pricing based on the number of contacts in your database and the features you need. Their pricing starts at $1,250/month for their Growth plan, which includes basic lead nurturing and email marketing features, and goes up to $4,000/month for their Ultimate plan, which includes more advanced features such as AI-powered lead scoring and custom dashboards.
Infusionsoft
Infusionsoft is a small business CRM and marketing automation platform that provides email marketing automation, lead nurturing, and e-commerce tools to help businesses grow their online sales. It includes features such as customer segmentation, leads scoring, and lead capture forms to help businesses attract and engage their prospects.
Pricing: Infusionsoft offers a variety of pricing plans based on the number of contacts in your database and the features you need. Their pricing starts at $199/month for their Essentials plan, which includes basic email marketing and lead management features, and goes up to $599/month for their Complete plan, which includes more advanced features such as e-commerce and sales automation.
ConvertKit
ConvertKit is a marketing automation tool that specialises in email marketing automation for bloggers, content creators, and online course creators. It includes features such as email automation workflows, lead capture forms, and customisable email templates to help businesses create effective and engaging email campaigns.
Pricing: ConvertKit offers pricing based on the number of subscribers in your email list. Their pricing starts at $29/month for their Creator plan, which includes basic email marketing and automation features, and goes up to $79/month for their Creator Pro plan, which includes more advanced features such as advanced reporting and automation rules.
Keap
Keap is a sales and marketing automation platform that provides CRM, marketing automation, and e-commerce tools for small businesses. It includes features such as lead capture forms, email marketing automation, and automated sales workflows to help businesses attract, engage, and convert their prospects into customers.
Pricing: Keap offers a variety of pricing plans based on the number of contacts in your database and the features you need. Their pricing starts at $79/month for their Grow plan, which includes basic CRM and marketing automation features, and goes up to $379/month for their Infusionsoft plan, which includes more advanced features such as e-commerce and sales automation.
GetResponse
GetResponse is an email marketing automation platform that provides landing pages, webinars, and marketing automation workflows for small and medium-sized businesses. It includes features such as customisable email templates, automation workflows, and lead capture forms to help businesses create effective and engaging email campaigns.
Pricing: GetResponse offers a variety of pricing plans based on the number of subscribers in your email list and the features you need. Their pricing starts at $15/month for their Basic plan, which includes basic email marketing and landing pages, and goes up to $1,199/month for their Max plan, which includes more advanced features such as webinars and marketing automation workflows.
ClickFunnels
ClickFunnels is a sales funnel builder that enables businesses to create landing pages, lead generation forms, and sales funnels without the need for coding or web design skills. It includes features such as drag-and-drop page builders, A/B testing, and conversion rate optimisation tools to help businesses optimise their sales funnel and increase their conversions.
Pricing: ClickFunnels offers a variety of pricing plans based on the features you need. Their pricing starts at $97/month for their Basic plan, which includes basic funnel building features and up to 20 funnels, and goes up to $2,497/month for their Platinum plan, which includes more advanced features
