Home featured Apple co-founder Steve Wozniak with Life Whisperer co-founder Dr Jonathan Hall Featured Noticeboard Startup Featured South Australian startup using AI to improve IVF wins “best idea” at global tech pitch comp James Harkness December 21, 2017 Leading entrepreneurial minds, including Sir Richard Branson and Steve Wozniak, have deemed a South Australian startup’s use of artificial intelligence to improve the success rate IVF the “best idea” at the 2017 Talent Unleashed Awards. In winning “Best Idea – One to Watch” (Global/APAC) category at the global technology awards program, the South Life Whisperer out-pitched two other finalists. The global judging panel was headlined by Steve Wozniak and Sir Richard Branson, along with Igniting Change founder Jane Tewson. They were supported by APAC judges Yat Siu (Outblaze) Frances Valintine (The Mind Lab), Chris Gilbert (Equitise) Dan Radcliffe (International Volunteer HQ), and Matt Tindale (LinkedIn). In addition to receiving one-on-one entrepreneurial advice from Apple co-founder Steve Wozniak, the Life Whisperer team will be flown to Silicon Valley to visit leading technology companies and entrepreneurs. Co-founder and Managing Director, Michelle Perugini spoke to Dynamic Business about the progress her startup had made since launching this year and the significance of their win at the Talent Unleashed Awards. DB: What’s the elevator pitch for Life Whisperer? Perugini: Life Whisperer uses artificial intelligence to select healthy embryos for IVF, and to ultimately improve outcomes for couples wanting to have children. IVF success rates are very low, and selection of a healthy embryo is critical to