Home featured founder-friday Lisa Jones Founder Friday Founder Friday How Lisa Jones built a 40,000-strong network with SHE-com Yajush Gupta February 28, 2025 Successful businesses are built on providing real value to a specific audience. If you’re just chasing money, your brand won’t have longevity. Lisa Jones is a serial entrepreneur with a knack for spotting gaps and filling them with gold. Over 14 years, she’s built three multi-million-dollar e-commerce brands, including Ecoriginals, dubbed the world’s most eco-friendly nappy and wipes empire. Her latest venture, SHE-com, is a game-changer—a bold platform empowering female e-commerce founders with battle-tested tools, mentorship, and a thriving community. With 36 staff under her wing, Lisa’s cooked up a dynamic mix of programs, retreats, and events—from gritty masterminds to luxe Bali escapes—that deliver tangible growth. The Spark Lisa’s journey kicked off in her late 20s with Sustainable Man, a solar energy venture that hit $3 million fast. “My journey began in my late 20s when I co-founded Sustainable Man, a company selling solar hot water and power systems. This venture grew to $3 million in revenue, setting the stage for my next business, Ecoriginals – the world’s most eco-friendly nappy and wipes brand,” she recalls. Ecoriginals soared to $3 million under her watch, blending online subscriptions with retail savvy, before SurfStitch’s Justin Cameron snapped it up. “Through strategic expansion into both online subscriptions and physical retail, Ecoriginals hit $3 million in turnover before being acquired,” she adds. Spotting a void. “After years of building and scaling