Home featured Word E-Commerce on ascending arrow above bar graph of Wooden small cubes isolated on black background. Chalk drawing on blackboard. Business Concept image. Digital Economy Featured Digital Boom or bust? A review of Australia’s burgeoning digital economy and businesses Daniel Jacobs September 21, 2015 If figures from Deloitte are to be believed, Australia’s digital economy is booming – with the advisory firm valuing it at $AUD79 billion . Another report by Chinese networking firm Huawei now ranks the country in 12th position among 50 leading countries, for Internet connectivity and adoption of a digital economy. The digital enterprise within Australia: A state of play From an enterprise perspective, Australia’s burgeoning digital economy has been driven by a number of key technology trends impacting across a wide range of industries. These include the growth of Internet of Things and rising customer demand for around the clock access to services, due in part to the rise of social media and smart devices. In fact, the number of connected ‘things’ is forecasted to hit 4.9 billion worldwide by the end of 2015, according to Gartner. Yet, the growth of digitisation goes beyond mere technology trends alone. Today’s enterprises must become digital in order to achieve maximum visibility into changing market behaviour, individual customer requirements, business operations across the entire supply chain, as well as changing external parameters such as new government regulations or even weather conditions. Leading companies that can be classified as digital enterprises reflect a mindset that views digital