Fleur Madden-Topley
Sherrie Storor Women In Business Series
This week Fleur Madden-Topley chats to Sherrie Storor as part of our Women in Business blog series. What makes Sherrie’s story so different? Read on…
Big doesn’t mean better! Women In Business Series
Welcome to the first installment of Fleur Madden-Topley's Women in Business blog series. This week Fleur interviews a successful 30-something HR guru and SME owner. Want to know all her secrets? Read on.
Ita, you are my hero
If you caught the ABC’s Paper Giants miniseries last night, on the launch of Cleo magazine into Australia, with Ita Buttrose at the helm, you will have been as impressed as I was.
Shoulda, coulda, woulda
Fleur Madden-Topley blogs about the Winklevoss twins Facebook court ruling and having business confidence. “No one is employing these grubby, money hungry lookalikes, Harvard graduates or not.”
Motherhood and small business: how will it work?
Hot on the heels of this week’s Pru Goward and Jackie O controversy, business owner Fleur Madden-Topley shares her forthright views on running a business vs. running a household. Just last week she and her husband were told they can adopt a baby from Korea following a three-year wait.
The battle between in-house and agency PRs
Journo turned PR boss Fleur Madden-Topley asks why in-house and agency PR professionals can’t work together for the good of their client and calls for an end to their battles.
Coming of age (why being 30 isn’t so bad)
It is true, for the last ten years I have been elusive about my age, when asked how old I am I have always politely said ‘ you should never ask a lady how old she is’.
The art of the press kit (How to get the media’s attention)
What if you have no relationships with the media and you don’t have a PR agency representing you? A little secret tactic that if you do well could be the start of something wonderful, is the art of the creative press kit.
To pay or not to pay for a pitch?
For as long as I have been in PR the debate has raged on should potential clients pay for pitches?
Fanta Pants takes over the world… and social media
Social media has been awash with interesting comments since the political assignation of Kevin last week. It has been said 1000 times in the last seven days, but politics is a blood sport and what’s made it even bloodier is the part social media has played.
Anyone can put on an event right? Wrong!
How many events have you been to that you want to kill yourself at? The speeches are boring, there is the standard drinks package, you dry retched on the hideous canapés, there is no entertainment, the gift bags have a heap of promotional collateral and the most decent thing in it is a branded pen or a stress ball?
How Does Your Business Stack Up Globally?
Being a business owner can be quite isolating at times and being a business owner in Australia even more so. It has always been important to me that I measure Red PR’s success not only on our competitors in Australia, but around the world.
Social Media – the risk vs the opportunity
Anyone who still thinks social media is a fad is living in the dark ages and so is their business. It is proving its worth ten times over and engaged online communities are proving the best company endorsement money can’t buy.
How to get the most out of media coverage
What is the investment you will be making in your brand in 2010 to get ahead of your competitors and ensure your customers feel engaged with the right messages?
Clients listen up – here is your code of conduct!
After seven years in a consultancy I have had some time to think about this and I am going out on a limb and say what you are not meant to say if you are in an agency – I think it is time someone developed a code of conduct on how clients should treat their agency and this is why.
Bloggers are the new rock stars
So this is only my second blog for Dynamic Business Magazine and I am certainly not going to claim to be a rock star yet, but I am secretly hoping that in the coming months I will be the Bon Jovi of the DBM blogs.
Don’t be a fool… and holiday in Afghanistan
We love doing travel PR and I love a good travel PR campaign, but the folks over at Tourism Afghanistan must be doing a red hot job if they can get Afghanistan into Gourmet Traveller, even if it is listed as a unique and unforgettable experience – unforgettable because you may not come back alive.