Startup

Everything starts with an idea, the fire-in-the-belly that kicks you into action and guides you towards your goal. Here is a summary of the start-up lifecycle.

Twin sisters Sarah and Emily Hamilton proved that two heads are indeed better than one when they joined forces to launch an innovative online beauty business.

For many of us, the thought of getting up on a Saturday to go furniture shopping is exasperating; but thanks to Zanui.com.au, Australians can finally furnish their home with just a few clicks of a mouse.

Running a business while caring for a small child is a daunting task made even harder by a lack of helpful management tools. Bronwen O’Brien spotted a gap in the market and launched DigitalSorbet to help women in a similar position.

Danny Bond, Brodie Brown and Thomas Williamson grew up together in sun-soaked Perth. More than a decade and a half later, the trio are bringing a fresh perspective to summer footwear in Australia.

Having a great business idea is one thing, but how do you get up and running when the time comes to turn the dream into a reality?

Take some advice about how to avoid typical first year mistakes from a business that has been there, done that: Gooseberry Catering.

After running a business networking company for the past two years, Ty Wiggins shares his knowledge on what does and what doesn’t work in business networking.

So you have taken the plunge to start your own business. This article aims to provide a high level summary to guide you through the process of setting up your own business.

As the managing director of a successful digital agency, Luke Kelly realised conventional online stores did not guarantee retailers sales or exposure.

While not everyone has a business idea in them, some people just stumble onto one. This is what happened to prosecutor Peter Michie, who started his own dive school after taking it up as a hobby.

Has the new year allowed you some time to reflect on your current vocation and state of employment and found you wanting more?

Glenn Tan turned his back on a career as a charted accountant to indulge his passion for t-shirts. Designing them was easy but the entrepreneur had to start his own business to sell them.

A passion for quality bircher muesli – and a healthy dose of entrepreneurial spirit – inspired Mia McCarthy to launch Yummia in 2011. The then 21-year-old’s healthy breakfast snacks proved to be instant success and her product was recently picked up by supermarket giant Woolworths.

Money can’t buy you love but you can make a lot of cash helping other people find it. Trudy Gilbert has made a career bringing people together but her new start-up takes online dating to the next level.

Two young Australian entrepreneurs are taking on the big guns in the multi-billion dollar beverage market with an ice tea blend inspired by a year abroad.

Need a new pair of running shoes? Broke your water bottle? You can now order these items – and many, many more – online thanks to Matt Brodie and Andrew Kidd.

A shared passion for property prompted Mitch Fraser and John Allen to create Tomorrow Finance – a website that offers prospective home-buyers and investors a new way of getting the ideal loan without paying brokerage fees or suffering through endless meetings with bank managers.

A business’ brand is its consistent, public message conveying what it does and how it does it, and how you go about building and maintaining this an important part of any marketing strategy. The first step? Defining the ‘who’.

The trick to landing unlikely new clients, improving your reach and driving new growth for your business could be as simple as appearing bigger than you are. An expert from Google has seven simple ways any small business can do this.