Strategy

The big question is, how much should you spend and where will it take you?

If you don’t have an active presence on LinkedIn you could be missing out on the opportunity to get your message in front of a large potential audience.

With more and more boutique companies offering extremely high-quality service, your business must keep pace to remain competitive

In today’s connected world, brand advocacy is vital – have you got a strategy?

Despite having one of the highest rates of entrepreneurship per capita in the world, few Australian business owners understand the current market value of their businesses.

Nick Bowditch, Facebook’s Head of SMB, shares five tips on how to produce successful content online.

Online advertising is set to grow to 41 per cent of the total ad market by 2018, according to new figures.

Ah, social media. What is it? Why use it? Should you ever try to sell anything there? Unforgiving are the pitchfork-and-brimstone masses of social media, and let’s face it, they don’t like business.

Reach out to the people you already know, says Nick Bowditch, Facebook’s Head of SMB.

Facebook is only nine years old, and Twitter is around seven, but the time for social media to grow up has come.

After humble beginnings on Twitter just a few years ago, the hashtag has grown to become a more powerful marketing tool than many thought possible.

A new report forecasts the future of online video advertising expenditure to grow by 31% over the next five years – in dollar terms, that’s an increase from $133 million in 2013 to $513 million in 2018.

When the Victorian rail animation ‘Dumb Ways to Die’ exploded onto the social media scene last November, the extent of its success was a surprise in the ad world.

In the last year, a growing number of businesses have started placing social media communication in the hands of customer service staff, rather than marketing personnel, with promising results.

Having a post go viral is like liquid gold for a business. To reach the same number of people, a business would have to spend millions of dollars in advertising.

The latest figures from the Australian Bureau of Statistics (ABS) revealed that the number of Australian stay-at-home Dads almost doubled over the past decade.

SEO is a confusing subject for many business owners, myself included. Having your website on the first page of search engine results can make a big difference to your business success, but how do you get there?

Their story is one of undeniable success. Originally founded in 2000, ASOS has grown to become one of the most powerful online fashion and beauty retailers in the world.

Online marketing is an ongoing process that requires regular time and effort, and fortunately you don’t need to be an SEO guru to improve your website traffic.

Word-of-mouth has long since been integral to business growth – but in the online-age, a negative review can reach hundreds in an instant.