Marketing
Facebook is one of the most effective and efficient ways for small businesses to promote their wares and generate leads. The social media giant currently has 14 million users in Australia making it the biggest in the country so it’s the perfect place to reach a broad range of potential customers. Many SMEs understand the […]
You either have it or you don’t – entrepreneurial drive is either etched in our genes or instilled at an early age according to a host of research. For some, it’s a gene that refuses to stop them from trying and for others, its absence is what holds them back. Selling his homemade sandwiches at […]
Email marketers invest significant effort into making their campaigns as effective as possible, yet one critical factor often lets them down: inbox placement. A campaign email might have a tempting subject line, persuasive body copy and a compelling call to action but, if it doesn’t end up in a target’s in-box, it all goes to […]
Sometimes, Instagram is almost too easy. The user base is absolutely massive, and by and large, everyone on the site enjoys the same things. Beautiful photos, extravagant wealth, attractive people – all of that. If you start up an account in one of these popular photo categories, the followers will come to you pretty easily […]
Being a market leader personally is important but being the market leader in your business is very important. I get asked what I attribute to my success in starting and running a successful business, and my response to that is easy. You have to be the market leader in what your business offers or does. […]
Despite the rampant growth of e-commerce, there is still plenty of life left in bricks-and-mortar stores. The latest research by the Australian Bureau of Statistics (ABS) has shown that online retail turnover contributed just 3.1 per cent of total retail turnover in Australia during July 2015. In fact, according to analysis by National Australia Bank, […]
It’s true that most businesses today recognise the value of diversity. Through strategic recruitment policies and the development of an inclusive culture, business leaders strive to leverage a variety of backgrounds and perspectives to create a commercial advantage. But when limited by your own industry sector, is there a limit to how far you can […]
One of the requirements for businesses to secure a bank loan is to have a formal business plan in place. According to the State Government of Victoria’s Business Victoria website, “When applying for a business loan, it’s essential to prepare a detailed business plan and fully inform the lender about your proposed venture. This information […]
Has fintech dropped the ball when it comes to brand building? Have we spent too much time developing great products and not enough time spruiking them? If recent research by East & Partners is anything to go by, then yes, yes we have. The study found 39 per cent of micro and SME businesses couldn’t […]
More, faster and cheaper – these three words could be used to describe our modern day media consumption habits, and the ever-increasingly accessible internet is here to feed them. With the average daily media consumption via the internet increasing by 105 per cent over the last five years, it’s no surprise that newspapers and magazines […]
Whenever we come across a remarkable piece of marketing, it’s easy to assume that the big agencies (who have equally big budgets to spend) are the only ones who can pull off something successful. This just isn’t the case: you don’t need celebrity endorsements or flashy adverts to create great content. Yes, having lots of […]
Whatever size and type of business you’re running, a logo is one of the basic essentials. If you don’t have a logo you’re going to find it difficult to present yourself professionally and get taken seriously. Your logo adds credibility to your business, and makes you quickly and easily recognisable. While logos can be as […]
Nearly all early-stage startups have a very limited cash flow, meaning that founders have to be picky about where funds go and why. When it comes to marketing, entrepreneurs are faced with a tough decision: spend limited resources on marketing, or inject funds into product development, following the mantra, “build it and they will come.” […]
I’m surprised that despite evidence bloggers bring customers to business, sometimes swarms of them, companies are still not engaging their services. A bloggers audience is loyal, targeted and engaged. Let me tell you about the night Jo Whitton, who blogs at Quirky Cooking, played a practical joke on her friend who had just gone to […]
I’ve received several emails via LinkedIn over the years from newly self-published authors who want me to buy their books. If you’re one of these authors, I applaud you for taking that important step toward self-promotion. But now I’m going to tell you why I—and probably most of the people you sent that email to—never […]
“You must spend money to make money”, said Titus Plautus, a Roman playwright from the BC era. This quote that has stood the test of time probably rings truer to those marketing their products or services. For startups trying to grow their business, this is a paradoxical situation. While technology and social media has enabled […]
Rebranding can be helpful, provided you’re doing it correctly. Rebranding generally signifies to people that you’ve gone through a major change, and that change will get people curious. It may be exactly what you need to strengthen your success as a business. You need to understand that this process may seem like déjà vu – […]
Every now and then, businesses rely on promotional products as a viable marketing strategy. Whether the giveaways are at tradeshows or employee events or as appreciation, recruitment or holiday gifts, promotional products help in creating goodwill. The measurement of Return on Investment (ROI) on promotional products, however, has been a subject of debate among experts. […]
Let’s be honest; nobody likes to put more effort into something, when he can have same results with less. This state of proceeding with something with little difficulty, we know as convenience, is therefore something that is instantly appealing to the widest amount of people, which could be otherwise divided by the myriad of other […]
Big Data is an overused buzzword in business and technology. It refers to the massive increase of data gathered and stored in many modern information systems. The term is often discussed in the context of business intelligence (BI) and analytics – the ability to properly analyse the data, make sense out of it and act […]
