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Are you planning on rebranding your SME this year? Or maybe you’re just looking to give your website a a facelift. Either way, the ever-changing landscape of domain names is rich with opportunities to boost business. Are you keeping up with the latest trends? If not, here are three you should know about. 1. New gTLDs ICANN (that’s the Internet Corporation for […]
Whilst President Trump’s dumping of the Trans Pacific Partnership (TPP) is a blow to the Australian government, the move wasn’t unexpected – and media reports suggest the focus could now shift to including China as a centerpiece to a post-TPP multilateral trade bloc. Whilst this perhaps makes sense from a trade perspective – after all, […]
With limited time and resources, it’s often the case that small businesses don’t have the capacity to think much about their brand once they’re up and running. And yet, your brand – the way your customers perceive you – is just as important for a small business as it is for a multi-national corporation. So, […]
Within 48hrs of his inauguration, the 45th President of the United States introduced a swath of Executive Orders that look set to rip up the old rule book and with it, the legacy of the Obama administration. This includes taking steps to dismantle the Affordable Care Act and the reversal of plans to reduce mortgage […]
Any way you slice it, 2016 was a milestone year for online art marketplace Redbubble. The Melbourne tech start-up made headlines when it pulled off a $288m IPO in May. Then, just three months later, it announced plans to launch its first European office – plus the roll-out of three localised websites – as a […]
With Australia Day falling on Thursday this year, an opportunistic employee might be tempted to ‘chuck a sickie’ on Friday to stretch the public holiday into a four-day weekend. While this course of action might be gratifying for the individual, it can compromise the employer’s bottom line – especially if a sickie culture develops and […]
There’s no doubt the adoption of cloud computing is increasing. The latest research from Gartner shows the market for cloud services is predicted to surge to $208.6 billion by the end of 2016, up from $178 billion in 2015. In Australia, an estimated 76% of businesses are utilising cloud computing (StollzNow Research), with 46% of non-cloud users planning to engage cloud […]
Personal narratives are as old as time and they continue to command attention – just look at Hollywood’s continued obsession with biopics and the abundance of best-selling biographies on bookstands. Simply put, people love good stories and they need to know what your story is. When people judge the merit of a business’s product or service, they invariably do so in reference […]
Most seasoned entrepreneurs would tell you that losing money is part of business. And what matters more is how you rise up from that setback. As renowned money guru Robert Kiyosaki said: “Don’t waste a good mistake… learn from it.” With that said, it is wise to learn not just from your own mistakes, but […]
Seven in ten small businesses want the $20,000 instant asset tax write-off to continue past 30 June, this year, when it is due to expire, according to accounting software provider MYOB. The latest MYOB Business monitor, a bi-annual survey of more than 1,000 small businesses, asked operators what policies they would and wouldn’t vote. MYOB […]
“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” (Bruce Springsteen) Bruce Springsteen, aka The Boss, has been making music now for more than five decades. He’s run a pretty tight ship over that time with his […]
It’s January. Over the break, you discovered that your CEO or senior executives won’t be coming back after the holidays or if they are, they won’t be staying for long – and you’ve been selected to fix up the mess once they’re gone. How should you go about it? It depends on where your predecessor/s went wrong… […]
The Queensland Government is granting four industry-focussed business accelerators access to a $9 million fund to create jobs and rapidly grow up to 120 early stage businesses and start-ups between them. BlueChilli, Innovation Centre Sunshine Coast, QUT Creative Enterprise Australia (CEA) and Unearthed are the first four accelerators to receive funding from the Advance Queensland […]
Branding is changing rapidly and isn’t as simple as it once was. The list of channels for modern marketers to consider can seem never-ending and working them all requires more technical and creative skills than ever before. Just working one channel effectively can be a full time job and when you consider the average to-do-list […]
The war for digital talent has officially started. But you cannot hire just anybody – you need someone who has a general understanding of the business and a genuine interest for technology. However, according to a recent survey from CapGemini, the problem is that over 90% of companies lack the necessary digital skills to survive […]
Custom software development is the process of specially designing and developing software for a specific organization or user, as opposed to generic software packages which are designed for the mass market. Choosing the right level of investment can make or break a small or medium-sized business. It is a difficult process to weigh the expected […]
“Behind every great leader there was an even greater logistician” – James M. Cox Logistics is one of the top priorities and functions within a company and is necessary for managing the global supply chain with its complexity and the fragile nature of its independent yet interconnected parts. Direction and vision are essential for success […]
Business to business marketers consider in-person events their most effective tactic for good reason: networking is the means by which new partnerships, innovations and markets are unlocked, but it comes with considerable difficulties. Trade show marketing can be very difficult, and there’s always a sharp disparity between lively booths and dead and boring ones. Proper […]
It’s a seasonal reality that many Australian workers end the year short-fused with their resilience falling and pessimism rising. For corporate and government workers alike, it can be caused by change fatigue. Constant and relentless change challenges the resilience of these workers. They can get worn down and cynical or counter-productive in the face of restructuring […]
Have you ever been at a ‘team away’ day and, when faced with the choice of abseiling down a vertical cliff (supported by your team), raft building (again with said team members), or an archery challenge (at that point perhaps hoping not to be chosen as the target), struggled to recall why it had ever seemed […]
