Let's Talk
What is public relations and how can businesses really make the most of PR to elevate their brand and reach customers? That’s what we’re answering and discussing in today’s Let’s Talk on “PR Magic.” Public Relations (PR) is essentially (to take it in reverse) the relationship with your public – and the maintenance and professional […]
Many businesses, including small businesses, will look at going public with their company via an Initial Public Offering (IPO) at some point on their business journey. Many well-known big players and ‘unicorns’ have taken this decision, such as Airbnb and Slack, and most recently Uber. Like most things, there are advantages and disadvantages of going […]
Raising capital can be a challenge for many small business owners or entrepreneurs looking to grow, or even simply start their business. Without a financial background, it can be hard to know where to start with capital raising and finding the appropriate funding to give your idea the backing it requires. There are more traditional […]
Feeling utterly consumed by your new startup? Or maybe you can’t seem to step away from it, spending weekends working and missing family events… It can be easy to neglect your own mental health and get caught up in the rush of kicking off your startup, but it’s important you’re continuously investing in yourself as […]
You might have heard the age old adage ‘hire slow, fire fast’ if you’ve worked in business, but is it warranted advice? The concept refers to employers taking their time to hire somebody, and firing employees quickly if it’s not working out. On one hand, waiting to hire somebody means you can take your time […]
There is no doubt that social media can be a highly effective marketing tool for small businesses in order to build brand awareness and generate leads. Within social media marketing, we have Instagram influencing; essentially paying people with a high amount of influence on the platform to endorse your product or service. It is becoming […]
Artificial Intelligence (AI) has the power to completely transform the way we do things, personally and in business. We have seen many cases of small businesses that have used AI to deliver exceptional services and products that go on to outshine the competition, or examples where businesses have completely revolutionised an internal process. In October, we […]
It’s the third working week of the New Year (at least for most of us) and now that everyone is settled back into the flow of work, it’s a good time for us to assess our goals and plans for 2020. A New Year brings new exciting vision, and the break over Christmas often provides […]
As the end of the calendar year approaches, and we are faced with the Christmas and New Year period, we are sharing how small businesses can bump up their sales and take advantage of this high spending time. With the The National Retail Association (NRA) reporting that Australians are set to splurge $14 billion nationwide […]
Entrepreneurs, business owners and business leaders aren’t always very forthcoming when it comes to their failures, especially with publications like Dynamic Business, however it’s inevitable that in founding and running a business you are going to make some mistakes. You’ll even notice that our comments are a little shorter than usual this week, perhaps reflective […]
Negative co-worker relationships can have detrimental impacts in and beyond the office if left unresolved. These toxic relationships can take a toll on a co-worker’s productivity, safety and health, ultimately impacting the business’ performance as well as your own. It can feel challenging to navigate and resolve negative co-worker relationships, especially when your co-worker may […]
Hiring the wrong person, at any stage of business, can be extremely detrimental and costly in a number of ways that aren’t only financial. Of course there are the associated costs with spending time replacing that person, and the on-boarding and re-training of the newbie… and the more times you have to do this to […]
Today in business, social media cannot be ignored. Most of your customers are likely to be active social media users on at least one platform… so if you’re not reachable online in a social way, you could be missing out. When used strategically, social media can be highly effective in building brand loyalty and driving […]
Not long ago we were discussing workplace culture on our Let’s Talk feature, and it brought to the surface how important it is to have a culture ‘add’ rather than just a culture ‘fit’, meaning that it’s important to seek alternative value from new employees – different in some way from the talent you already […]
It’s one task attracting talent in the first place, but once you have the right people in the door, how do you ensure the talent stays put? With very competitive talent pools for certain skills, it’s important to know what you can do as a small business owner or manager to cultivate a workplace and […]
After interviewing many entrepreneurs and business leaders over the years, Dynamic Business knows how incredibly valuable networking is for creating opportunities for your business and career. In our podcast episode with Petr Adamek, for example, who is now the CEO of Canberra Innovation Network (CIN), Petr explained how he got to his position through a […]
It’s 2019 and technology is always the talk of the town. Every business, and every person for that matter, uses technology in some way on a daily basis – whether dated or new, perhaps without even consciously realising. However, those in the small business world that are joining in that conversation around tech regularly are arguably […]
In the startup and small-to-medium business world, growing quickly is inevitable on the journey to becoming a successful company. We often associate startups and small businesses with great work culture, but when your team seems to be multiplying by the minute, how can you keep that same positive work environment when you are scaling rapidly? Perhaps […]
When on the hunt for a new team member, is it better to look for someone to fit the team environment or to chose the best person suited for the role? It goes without saying that a candidate that ticks both of those boxes would be the ideal option, however usually there is a compromise […]
Considering the digital age that we live in, in today’s Let’s Talk we ask: Can a business survive without an online offering? We wanted to ask industry leaders whether they thought that it’s really possible for a business in 2019 to survive long-term without some form of ecommerce. We, of course, understand the importance of […]
