The brands that discount most profit least. New study lands just as retailers gear up for EOFY
New research from Klaviyo and marketing effectiveness expert James Hurman shows brands that discount the most grow at half the rate of low discounters.

New research from Klaviyo and marketing effectiveness expert James Hurman shows brands that discount the most grow at half the rate of low discounters.
Yajush Gupta
Author
May 22, 2026
May 22, 2026
Fewer jobs, more competition for each one. The ABS April labour force figures confirm what many in the market have been feeling.
Yajush Gupta
Author
May 22, 2026
May 22, 2026
No funding. No business plan. Just $70 and a decision to keep going. This Founder Friday, Forever Flowering’s Stacey Culpin shares the honest story of building a multi-million brand from nothing.
Yajush Gupta
Author
May 22, 2026
May 22, 2026
Job ads are recovering and salaries are rising at 4.1 per cent annually. SEEK’s Chief Economist says hiring confidence remains muted.
Yajush Gupta
Author
May 21, 2026
May 21, 2026
Innovation Victoria will bring together LaunchVic and Breakthrough Victoria, its technology investment fund, into a single organisation
Yajush Gupta
Author
May 20, 2026
May 20, 2026
L’Oréal is inviting ANZ startups in AI commerce, creator platforms, and sustainability to compete for a funded pilot with one of its 40 global brands.
Yajush Gupta
Author
May 20, 2026
May 20, 2026
Most businesses track revenue coming in. Few track what walks out the door. This week’s edition of Let’s Talk breaks down the real cost of a lost customer
Yajush Gupta
Author
May 20, 2026
May 20, 2026
Intuit’s Simeon Duncan breaks down what the 2026-27 Federal Budget delivered for small business and the AI productivity measure still waiting its turn.
Yajush Gupta
Author
May 19, 2026
May 19, 2026
Lawpath’s April New Business Index reveals a more cautious founder profile emerging across Australia and what it means for the SME landscape.
Yajush Gupta
Author
May 19, 2026
May 19, 2026
ADP’s People at Work 2026 report reveals a paradox that every SME owner managing a team needs to understand before their next AI investment.
Yajush Gupta
Author
May 18, 2026
May 18, 2026