Strategy is the ‘how’ you are going to achieve the outcome. Objectives are ‘what’ you want to achieve. The plan is the step-by-step ‘actions’ you are going to take to get there. How’s your business strategy looking?
I came to entrepreneurship on the birth of my first child. My corporate world didn’t look kindly at my first pregnancy 16 years ago and new to Australia, knowing a handful of people, I decided to start my own thing.
From social media and technology to good old-fashioned customer service, what does 2011 hold for small businesses?
Do you need to be a Donald Trump to run your own business? No, but some of those well-known traits help! Here’s seven fool proof tips to help you run your own business.
Whether iSnack 2.0 was a publicity stunt from the start or a genuine renaming gone wrong, it’s provided a great case study in branding and rebranding. So what lessons can we learn from iSnack 2.0?
Some argue the GFC is yet to reach its full climax with the larger downturn set to arrive early next year. None of us know for sure if this will happen but we need to ensure we are prepared any situation. What can you do now to prepare yourself to be n the best possible position when the recession is over?
You only get one chance to make a first impression. If you’re a leader or an expert—whether you like it or not —you are captain of your personal brand.
Outsourcing is a great business strategy but, like all relationships, it can be disappointing if poorly managed. Here is how to do it right:
One of the smartest pieces of advice I’ve received is to outsource all non-core activities, acknowledge my strengths, recognise my weaknesses and work with that knowledge instead of fighting it. Focus on what you do best, and outsource the rest.
Database accuracy has a direct return on investment (ROI) on your campaign success. So who is keeping your database in superb shape and why is your database your single most valuable business possession?
