I had the pleasure of listening to Chris Richardson, leading BRW economist last week – who commented on our ugly year. Reflecting general opinion – he said that Australia remained relatively unscathed because of the solid health of our banks and the strict governance systems we have in place.
Social media has changed the way we live and individually, we are all effectively small businesses. My tweenage daughter is the perfect example. When I walk into her room she is listening to her iPod, updating her status on Facebook and Twitter, reading blogs and texting simultaneously – all while doing her homework and talking to the family. She, like the rest of Gen Y and children today have grown up growing their own network of friends and fully understand that they as individuals are a brand that needs to be promoted. For this generation, branding is something that comes naturally, but for Gen X and above it is something we are still having to learn.
I am excited about writing another blog and happy to support Dynamic Business, but like most CEO’s running a business, it’s now another thing on the to-do list for me. I am sure this is how most other business owners feel too. Can we really be bothered? Won’t it all just pass as a fad? Where do we have the time to market, communicate, opinionate? Don’t we have enough to do already? So I completely understand when our clients and contacts come to us with the same problem.
You have reached the end!
