Petra Gross

We all have products that keep us coming back for more. For you, it might be a simple fitness app like Strava, Instagram’s endless feed of engaging photos, or your flashy Beats by Dr Dre headphones. What these products have in common is their addictive nature – and that they’re not addictive by chance. Businesses… Continue reading Your product won’t charm consumers forever: what are the skills needed to move it forward?