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The three I’s behind a successful international product launch: Identify, Inspect, Influence
Building a brand successfully in one market doesn’t always translate to success in another. Here’s how to get it right.
Neil Luo
2 PostsNeil Luo is VP, Global Head of SME at Airwallex, leading the company’s international growth and user acquisition strategy. He has over a decade’s experience working across marketing, strategy, technology and data science, previously holding roles at SEEK, Hotels.com, Expedia and The Boston Consulting Group.
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