Expert
How small businesses can digitally transform
Marcus touches on Vista’s own digital transformation and writes that digital transformation is not just for large corporations but also small businesses.
Marcus Marchant
3 PostsAs an expert in digital transformation with a focus on companies that service and optimize the experience of small business, Marcus Marchant’s career to date has spanned industries from banking, telco and insurance. Prior to his role at Vista, Marcus held roles including Head of Customer Strategy at Citibank, Director of Digital & Onboarding at Optus, and Group Chief Digital & Innovation Officer at QBE insurance.
In addition to his role at Vista, Marcus has seen success with his own small business, founding men’s swimwear brand, Bondi Joe. In addition, Marcus sits on the board of RESULTS, a not-for-profit that influences government foreign aid towards health projects that reduce poverty. This passion to aid others sits at the core of his philosophy and remains a key component of his leadership at Vista.
Marketing
Expert: Revamp your marketing game now
Here are a few simple steps for successful small business marketing.
Expert
Marketing techniques to keep your business afloat during a recession
Marcus Marchant, CEO of Vista ANZ, uses data from Vista’s Small Business Owner Sentiment Tracker to explain why most SBOs want to boost their marketing spending in 2023, despite the storms they have weathered in previous years.
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