Lance Kalish

Lance Kalish

Lance Kalish

2 Posts

Lance Kalish is the co-founder of Yes To Inc, a global skincare company that distributes its products to more than 28,000 stores in over 25 countries. He also co-founded Trendtrade International, a brand management consultancy specialising in the commercialisation of brands into global markets.

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How to choose the best export market

An improperly chosen export market based on short-term and opportunistic foundations can be severely damaging for most businesses. Here’s a deeper look into how to strategically plan your next potential export market.

Lance Kalish

Lance Kalish

Author

Warning: Choose your initial export markets carefully

Choosing your initial markets will be one of the earliest and most significant export decisions you’ll need to make, with dire consequences if you get it wrong, Yes To founder Lance Kalish writes.

Lance Kalish

Lance Kalish

Author

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