Personal brand based businesses are becoming increasingly popular, and if you are at the centre of your own personal brand you could potentially become extremely successful. However a lot of hard work to grow and promote it.
The call to action is what encourages readers to perform the action you want them to, whether it is to purchase a product, subscribe to your blog, or contact you for more information.
There are a number of qualities and skills you need to be an effective marketer. Marketing requires far more than a degree and an outgoing personality (although both of these are essential!).
Marketing can be a time-consuming activity for even the most organised business owner. Here are a few time-saving tips that can help you increase your marketing productivity, and enjoy the same results for less effort.
Have you ever looked at a successful business and wondered what they are doing differently to you? There are a huge number of different factors that contribute to success, but one of the most important is effective marketing. There are a number of similar marketing principles that successful businesses follow, and you can implement them […]
In the last year, a growing number of businesses have started placing social media communication in the hands of customer service staff, rather than marketing personnel, with promising results.
Learning how to present your brand and leverage your brand identity with your customers are two of the keys to growing your business.
Fraud is big business these days, and the Australian Competition and Consumer Commission (ACCC) is investigating a number of cases of alleged marketing-related fraud.
SEO is a confusing subject for many business owners, myself included. Having your website on the first page of search engine results can make a big difference to your business success, but how do you get there?
Online marketing is an ongoing process that requires regular time and effort, and fortunately you don’t need to be an SEO guru to improve your website traffic.
