Jaid Hulsbosch reveals 5 steps in an internal employee engagement program that will support a launch of a repositioned or new brand strategy Articulating a company’s DNA to engage with consumers in relevant and meaningful ways is a large-scale effort and production. However this is only half the job, often overlooked in the process is […]
Setting ambitious growth targets for the new year can ensure you hit the ground running, but the effort could be wasted without the cash flow to fund them. The coming Christmas and New Year break is the perfect time for businesses to assess this year’s results and set priorities and growth targets for 2016. A […]
These days, with the Internet being what it is, anyone with an idea to sell is potentially an entrepreneur. Gone are the days when only a select few were able to have their own business. These days, for many people, all they need is a product or skill to sell, a computer with a good […]
Facebook is one of the most effective and efficient ways for small businesses to promote their wares and generate leads. The social media giant currently has 14 million users in Australia making it the biggest in the country so it’s the perfect place to reach a broad range of potential customers. Many SMEs understand the […]
As a small business owner, more often than not you may find yourself starting the day with a clear idea of what needs to be done, but by the afternoon, you realise that you have not completed the first item on the list yet. This may be because of distracting emails or unscheduled meetings and […]
Everyone has, at some point, dreamt of owning their own business. Whether it’s a small family restaurant or a large worldwide corporation, the need to have something you can call your own is deeply rooted in the human psyche. That being said, if it really were that easy, everybody would be an entrepreneur. Making it […]
‘Mobility’ has been finding its way into companies both large and small since the 90’s, but the proliferation of smartphones and tablets has accelerated the adaptation of mobility features and services and has become a necessity for a business that wishes to remain competitive and productive. The definition of business mobility is constantly evolving as […]
It is not that big of a secret that, in today’s unforgiving business climate, companies are forced to constantly improve upon the things driving them forward in order to stay ahead of the competition. But what exactly are those thongs? According to TNS survey 32% of participants from high-performing companies said that that they have […]
Small businesses are more numerous and more competitive than ever before. In fact, according to one article, a new business is started every minute. Here are some technologies helping small business owners compete in today’s market. Cloud Computing According to Forbes, the cloud is here to stay, and small businesses that don’t utilise all the […]
Today’s consumers are armed with more choices, more substitutes and more outlets to pursue alternative brands. In a world where our next purchase can be just two clicks away if we’re dissatisfied with a particular experience, providing quality service has never been more important. We harp on about providing a strong customer experience and with […]
