The traditional work landscape is shifting, and more and more workers are trying to break away from sterile cubicles and rigid 9 to 5 schedules. We are witnessing new dynamic work environments where everyone is empowered through greater control and flexibility regarding workflow. Gone are the pushy bosses and policies, once set in stone. In their […]
Business planning tends to be done in cycles. A cycle may be a week, a month, a quarter or a year. At the end of every cycle, you have the opportunity to compare your business plan to your actual results. The insights you gain from this are used to plan for the next cycle. Smart […]
The e-commerce industry has been making headlines this month with household brands, including Myer, David Jones and Harvey Norman, all coming out with innovative plans for improving their online experience. This will come as no surprise, with e-commerce firmly on the rise here in Australia. According to the latest NAB retail sales index, online sales […]
Finding your brand voice and direction is the most important part of establishing a successful business. Iconic branding that has the power to stay always has a few things in common; simplicity, relatability and personality. There are many brands, businesses and even countries we admire for doing this so well; see Nike, Converse, Coca Cola […]
The end of a financial year is just a date in a calendar. We use this date to draw a line in the sand and say to ourselves – this is how my business has performed. We then report that data to the relevant stakeholders and measure our performance, pay our tax, meet our banking covenants […]
An efficient employee referral program can save on recruitment fees and time spent hiring new staff. This can have a significant impact on a business’s bottom line. It can cost up to $20,000 in fees and take hours to hire one staff member through a recruitment firm versus hiring someone via employee referral programs.[1] Employee […]
“It’s not the employer who pays the wages. Employers only handle money. It’s the customer who pays the wages.” – Henry Ford You might have established a business under your name, but even if you’re the person with the most authority, you still have another boss to please: the client. The purpose of your sales […]
The end of the financial year can be a stressful time for small businesses, especially if your finances aren’t completely in order. Unfortunately, that’s an all-too-common situation. A recent Xero survey found that three-quarters of Australian small businesses still store their receipts in shoeboxes. With the average Australian business churning through 100 receipts and invoices […]
Marketers have been hearing about big data and the value it brings in terms of customer engagement for several years. If you work in the business-to-consumer (B2C) sector, or more specifically retail and e-commerce, you are likely already harnessing big data in some shape or form. This year, the focus of digital marketers will shift […]
Everybody who launches a small to mid-size business of their own these days hopes to hit the bull’s eye as soon as possible. The problem is there are literally millions of other people aiming at the same target. This produces competition of millions, meaning the risk of failing to stand out is high. Here are […]
