If you are determined to do your own PR, here are Cicero Communications’ top six tips for dealing with the media. 1. Understand the media you are targeting. Learn how a newsroom works, who the right person is to contact and what their deadlines are. Remember that asking for editorial is not the […]
Fraud is expensive, and can ruin a business. Matthew Gardiner looks at the danger areas, examines the case of a trusted employee milking a small business of thousands, and outlines checking systems that can be put in place to protect a business. All businesses, large and small, run the risk of losing both revenue and […]
Louisa Wood&rsquos businesses have never really left the schoolyard. First there were the homemade scrunchies in Year Six, then the chocolate Freddos in Year 11. At 26, Wood&rsquos latest scheme can be found in the backpacks of school children all over Australia. She talks to Emma Gardiner about the chemistry class that created a publishing […]
Rupert Murdoch’s News Corp has bought a 7.5 per cent strategic stake in newspaper publisher Fairfax Media for $360 million. News Corp says the move is not a precursor to a full takeover of the publisher of The Sydney Morning Herald, Melbourne’s The Age newspaper and The Australian Financial Review. “It is true, it is purely […]
The Tax Office has ditched its policy of blanket secrecy to publish details about thousands of tax avoidance settlements and prosecutions.In a major transparency drive, Tax Commissioner Michael D'Ascenzo revealed the number of settlements and key reasons for reaching those deals. THE Tax Office has ditched its policy of blanket secrecy to publish details about […]
Louisa Wood’s businesses have never really left the schoolyard – First there were the homemade scrunchies in Year Six, then the chocolate Freddos in Year 11 – At 26, Wood’s latest scheme can be found in the backpacks of school children all over Australia – She talks to Emma Gardiner about the chemistry class that created a publishing […]
Louisa Wood’s businesses have never really left the schoolyard. First there were the homemade scrunchies in Year Six, then the chocolate Freddos in Year 11. At 26, Wood’s latest scheme can be found in the backpacks of school children all over Australia. She talks to Emma Gardiner about the chemistry class that created a publishing […]
Are you being served? I recently put my car in for a service and almost choked when I caught sight of the bill, almost $200 more than I thought it was going to be. Rather than query the price with my mechanic then and there, I continued to make small talk with him, paid my […]
