Building a business website is only the first step to establishing a presence online. Angus Kidman cuts through the jargon and hype to find the most effective methods for marketing a business online. Building a business website might seem challenging enough, but creating the site is often the simplest task. "The old Field of Dreams idea—if you […]
Our expert panel is well-suited to answer this month's reader question on cash flow: "Despite my good turnover, I never seem to have enough money. Bills, money for stock and staff payments seem to eat into my profits and I never seem to be able to get in front. How can I make ends meet […]
His Communique Television Company may seem a long way from the steak knives he is most remembered for, but Tim Shaw’s experience in selling on those famous infomercials makes him the perfect candidate for sales and marketing advice for SMEs. Camille Howard reports. He coined a phrase that has become part of the Australian vernacular. […]
There are many ways to finance a business, but the smart approach is choosing the right solution for particular needs. Stephen Preen considers financing options and the pitfalls. There are many options for businesses considering external financing. However, what will work well for some will be unsuitable for others. All financing options should be […]
Don’t dismiss branding as a multinational phenomenon – Look at what they do, and adapt it to your SME situation – Cameron Cooper looks at the important steps in building a brand, and vehicles for promoting it. If you think branding is not important for your business, consider this: Coca-Cola, the world’s most valuable brand, is […]
Unless you’re an oil sheik, you won’t have a bottomless pit of money or fuel to run your company fleet. Liz Swanton looks at the increasingly complex factors involved in running a fleet cost-effectively while also complying with regulations and responsibilities When it comes to fleet management, the all-important word is ‘management’. Unless someone is […]
How do you protect your business from the almost endless list of disputes that can land you in court and can destroy your business? Matthew Hourn reports. In today’s litigious society, for small to medium enterprises (SMEs) even the smallest disputes, whether with competitors or consumers, can be potentially fatal to your business. As an […]
You would usually have to travel to the US, UK or South Africa. But in this one week, Dr Neethling will be on your doorstep. The International Coach Federation (ICF) is hosting South Africa’s Dr Kobus Neethling in: Melbourne on MONDAY, MAY 14, 2007Brisbane on WEDNESDAY, MAY 16, 2007Sydney on FRIDAY, MAY 18, 2007 Dr Kobus […]
The problem with many technological advances is they throw you into a huge learning curve and are often fraught with compatibility headaches. But, as Helen Bradley explains, pay-as-you-go software is changing all that, making the technology in your business more transparent and trouble-free, with no capital outlay. Like a spotty teenager, pay-as-you-go software has been […]
What is your favourite part of a typical day and why? Reading the paper over breakfast in the morning. What’s the least glamorous thing you’ve had to do in your line of work? Queuing at check-in counters and adding up the bills for expense claims. What skill would you most like to improve? I’m not […]
