With many retailers fixing 16 to 30 year olds in their sights, the Generation Y dollar is becoming highly sought after. With this generation being defined as mercurial, cynical, and resistant to anything on the mainstream radar, it can be hard to find a point of entry into the market. The Lifelounge 2007 Urban Market […]
More funding has been granted to assist in the enforcement of intellectual property (IP) crime. Almost $25 million of federal government funding over the next two years will enable the Australian Federal Police and the Commonwealth Director of Public Prosecutions to more effectively target trademark and copyright crime. “Anyone who has a new invention, a […]
Insurance is a great way to help manage your export risk. David Huey looks at options that can make the difference between success and catastrophe. Growing your international client base is an exciting and potentially lucrative opportunity, but with increased growth comes increased risk. Are you covered? Transporting and delivering goods, currency fluctuations, language barriers, […]
Exporting your goods out of the country is one thing, but when you factor in our own freight infrastructure, too, it’s a whole new ball game. Joe Parkes examines freight issues, takes note of possible solutions on the horizon, and checks that all the paperwork exporters need is in order to get your exports to […]
The newly re-elected CEO of Austrade, Peter O’Byrne, offers his view of Australia’s history of trade, and where it’s headed in the future At the end of the 19th century, wool represented a staggering 40 percent of Australia’s exports. At the time of the first Australian export awards in 1963, our trade strengths still linked […]
Australia’s connection with the United Kingdom goes back longer than any other market, and our exports are thriving there. Cameron Bayley investigates the appeal, and the challenges, of the UK market. It’s not just Australia’s soap operas and pop stars making it big in the UK, plenty in other fields are flying the flag […]
Question: I’ve just started my own business selling natural horse care products. I manufacture them myself (at the moment) and am wondering what’s the best way to get them out there into the market and raise my brand’s profile, so I can grow my business? I usually sell them at horse shows and pony clubs […]
What's hot for your happening office Charge It – Targus It’s happened to us all, our laptop’s run out of steam at precisely the time we need it most. Targus has released two new DC to AC power inverters to charge notebooks, PDAs, DVDs, mobile phones and other portable devices while travelling. Plugging into any […]
While stress and work seem to come hand in hand, they don’t have to. Peter George shows us how to identify the signs of stress, and offers a mix of tried-and-true and quirky techniques to help keep the workplace stress-free. At the end of the year, if you are smart, you will take a look […]
While technology has made precision marketing easier, for many SMEs it’s still a grey area – Cameron Bayley asks experts how they use research and strategy to target customers and make a marketing budget work to the max. Are your marketing dollars hitting the mark? Sharon Williams, founder of marketing communications company Taurus Marketing, says […]
