The AI roadmap ANZ mid-market teams need but don’t have
Australia and New Zealand’s mid-market brands are ahead on AI adoption. But enthusiasm isn’t translating to ROI. Intuit Mailchimp explains why intent matters more than installation.

Australia and New Zealand’s mid-market brands are ahead on AI adoption. But enthusiasm isn’t translating to ROI. Intuit Mailchimp explains why intent matters more than installation.
Anthony Capano
Author
January 23, 2026
January 23, 2026
Key themes from Anthony Capano’s recent commentary across multiple Let’s Talk topic
Anthony Capano
Author
December 29, 2025
December 29, 2025
Australian businesses made $1.1 billion from automated messaging in 2024. Now Mailchimp research shows exactly what earns inbox space and what gets deleted.
Anthony Capano
Author
November 24, 2025
November 24, 2025
As 2017 draws to a close, eMarketer [1] predicts that Australian ecommerce sales will reach $32.56 billion. Of this, it is estimated that $20.15 billion, or 62 percent, will be driven by online retail sales. [2] For Australian businesses working in ecommerce, this should be an exciting time filled with opportunity, instead, for the past year […]
Anthony Capano
Author
December 11, 2017
December 11, 2017
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