The Indian market is looking attractive to many Australia exporters. With over a billion people and a burgeoning middle class with rising disposable incomes, exporting to India can be a dream but, you need to be wary of drawbacks to entering the Indian market. The reasons for courting the Indian marketplace are obvious. India boasts […]
Have a niche business, but not sure how you’re going to sustain your business in the long run? Here’s how you can fend off competition, and sustain your niche business, once and for all. Many niche business owners start out as frustrated consumers, disappointed by the absence of a product or service in the marketplace. […]
Profits, or an environmentally-friendly business? It doesn’t have to be a choice. How, you ask? Read on and find out all about profitably running an environmentally-friendly business. Your business asset, should you choose to protect it, is the environment in which we live. And while you may never have thought of the ecosystem as a business […]
Marketing campaigns don’t have to be expensive and fancy to capture attention. Basic marketing principles should be all you need to market your business and sell your product. Most small businesses don’t have big marketing budgets, but any company can attain good results by sticking to the fundamentals of marketing for their campaigns. Graeme Chipp, […]
About 80 percent of all businesses in Australia are family businesses. Yet being in a family business isn’t easy, with a skills shortage and corporatisation to face. So read on to find out about successfully running a family business. A study by RMIT University shows that $1.4 billion will change hands in the next decade, […]
Business innovation is about new ideas, products, services, marketing and distribution methods, but it’s also about the culture of an organisation. So, how can you create an innovative business culture? Read on to find out how other innovative businesses do it. The Panel: Sonja Bernhardt, CEO of Thoughtware, an IT company specialising in human resources services, […]
Providing small businesses the chance to grow into something more commercial while receiving undue support from educational institutions, industry players, and government and enjoy high quality facilities is something start-ups only dream about. However technology parks are providing these services, helping to accommodate growing businesses and maturing the economy. Located at the heart of the […]
Innovation is considered to be one of the key drivers in an organisation. Innovation in business is about new ideas, products, services, marketing and distribution methods, but it’s also about the culture of an organisation. To captivate the culture of innovation, there needs to be a genuine brainstorming environment where ideas are captured, explored, and […]
Australia’s high pharmaceutical goods standards present a solid brand overseas, but the tangle of red tape must be unravelled before exporting pharmaceuticals. The pharmaceutical industry is one of the most regulated industries in Australia and our rigorous standards generally surpass those of most other countries. Unfortunately, while our trustworthy reputation is good for representing our health […]
Protecting your business’ intellectual property whilst trading overseas is crucial in keeping your organisation out of infringement laws and protects your trademark from prospective business competitors. Protecting intellectual property (IP) is hard to get right. In a lot of cases there are businesses that never register trademarks or patent their great invention, only to find […]
