The Australian Competition and Consumer Commission (ACCC) has attempted to make unit pricing fun for consumers by debuting a new caped calculator character called Unit Man to help consumers better understand unit pricing.
Unit Man will soon appear in supermarkets and grocery catalogues across Australia to better educate consumers about unit pricing and encourage them to take full advantage of the benefits of the unit pricing.
Unit pricing is a labelling system that helps shoppers more easily compare the price of products of different sizes and brands by showing prices per standard unit of measurement such as by volume or by weight.
“Unit Man has been developed to capture consumer attention and encourage shoppers to make the most of unit pricing, which makes it quicker and easier to compare the price of products across all sizes and brands,” Australian Competition and Consumer Commission chairman Graeme Samuel said today.
Unit Man will start to appear in grocery catalogues and online in early November. Consumers will also see Unit Man at some check out screens in the lead-up to 1 December when unit pricing becomes compulsory for supermarkets with a floor space greater than 1000 square metres that sell a minimum range of food-based groceries.
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