British Airways launches On Business loyalty program in Aus

British Airways recently launched its On Business loyalty program in Australia, a program which rewards small-to-medium size companies for their registered employees’ business air travel.

British Airways On BusinessOn Business, runs in tandem with the airline’s frequent flyer program, Executive Club, and aims to meet the needs of smaller companies and to add greater value to their corporate travel budgets. Companies that register for On Business can earn points on every British Airways flight that can be turned into reward flights and upgrades.

“Corporate travel continues to be a focus for British Airways. The On Business initiative is part of our commitment to stimulate local business and forge long-term relationships with our important business customers,” said Nicole Backo, Regional Commercial Manager for British Airways.

Australian companies who register can manage their own accounts, view their points balance and past transactions, redeem points for reward flights, upgrades, hotel stays and see their estimated cost savings on a monthly basis.

“If a British Airways customer is an employee of a company registered for On Business and is a member of the Qantas or any other oneworld frequent flyer program, they have the added bonus of earning miles in their chosen Club , as well as reward points for their On Business company, it’s a win-win initiative,“ added Backo.

To celebrate the launch, companies in Australia who join On Business before 18 November 2010 will receive a bonus 2000 On Business points upon enrolment. In addition, British Airways is offering double points on the first 10 flights a company takes before 18 November 2010.

Companies interested in joining On Business can enroll online at ba.com/onbusiness. When joining they are immediately provided with a membership number, log-in ID, password and can request individual password details for different account users. On Business is free to join, and a company only needs two or more travelling employees to qualify.

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