#Loyalty Program
Is your small business a leaky bucket?
A business can be like a leaky bucket. Marketing teams work constantly to pour new customers in the top, spending time and money on campaigns, but if there are holes, customers are always going to leave and need to be replaced. Of course, this is not the functioning of an ideal business model; ideally new […]
3 retail tips to go mobile this Christmas and New Year
The outlook for 2011 holiday sales appears to be tepid amid consumer concern over the state of the economy, so savvy retailers are taking matters into their own hands by attracting new customers, generating repeat business, and improving campaign analytics with easy-to-execute mobile marketing programs.
British Airways launches On Business loyalty program in Aus
British Airways recently launched its On Business loyalty program in Australia, a program which rewards small-to-medium size companies for their registered employees’ business air travel.