Tag: Loyalty Program

Discover the seven primary types of loyalty programs and learn how to select the ideal one for your brand.

Half of the participants acknowledge that a better retail loyalty program could influence them to switch to a competitor.

Sydney-based startup LoyaltyX is seeking to reinvent the way consumers engage with loyalty programs while simultaneously contributing to the mainstream adoption of cryptocurrency, according to co-founder and CEO Philip Shelper. Supported by a $15,000 TechVoucher grant from the NSW Government’s Boosting Business Innovation Program, LoyaltyX recently completed a six-week trial of its solution in partnership […]

A business can be like a leaky bucket. Marketing teams work constantly to pour new customers in the top, spending time and money on campaigns, but if there are holes, customers are always going to leave and need to be replaced. Of course, this is not the functioning of an ideal business model; ideally new […]

The outlook for 2011 holiday sales appears to be tepid amid consumer concern over the state of the economy, so savvy retailers are taking matters into their own hands by attracting new customers, generating repeat business, and improving campaign analytics with easy-to-execute mobile marketing programs.

British Airways recently launched its On Business loyalty program in Australia, a program which rewards small-to-medium size companies for their registered employees’ business air travel.