Home topics start-up-entrepreneur Advice Editor's Choice Opinion Advice Entrepreneurs! Why you need to invest in yourself to succeed Guest Author June 4, 2015 Drive and determination is what makes many entrepreneurs successful, but as well as being your greatest strength, it can also be your greatest weakness. Selfless devotion to a goal can perversely become a fatal act. Without your continuing ability to drive your project or dream forward you will have sold yourself cheap, deprived your loved ones of your promised success and be heading for depression or worse. Take a moment to consider how to reduce your business risk and look to invest in yourself. Here are my top 5 tips: Treasure your number one asset well Guard your health from self-destructive actions. Take control of your health to maximise your earning and learning potential. The vehicle your brain uses to get around, being your body, deserves kindness and respect. It will only be as good as you treat it. If your body should stop, the game is over. Eat, sleep and stay fit enough to perform at your best. Remember the old saying, a healthy body is a healthy mind. You need both to be successful. Expand your mind Most entrepreneurs know what they want. A high level of self-confidence can risk becoming self-absorbed. Find out what the market needs. The obvious way to get general marketing knowledge is by reading general and trade news. Learn to understand what people are thinking. Listen to and/or watch the