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1. Listen – use Twitter to monitor what people are saying about your business and sector.

2. Be human – be a person, not just a company, and increase your following.

3. Be interesting – share your thoughts and opinions. Don’t simply bombard your followers with sales or marketing messages.

4. Be active – The more you ‘tweet’, the more followers you’ll attract. Participate in conversations. Follow people and businesses which interest you.

5. Experiment! Twitter’s full potential is yet to be tapped.

What do you think?

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Caroline Shawyer

Caroline Shawyer

Caroline Shawyer is the founder and managing director of The PR Group

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