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Negotiating deals with customers

We now live in a world where everything is negotiable, so don’t be surprised if your customers want a deal. However, just because you bend your prices or add value to your product doesn’t mean you should let the quality of your offering slide.

After striking a deal with a customer, make sure the delivery is just as good as or better than promised. Customers tend to expect more after they’ve worked to secure a special deal: if you deliver to or beyond their expectations, they’ll more than likely become repeat customers and advocates of your business.