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Embrace social networking sites

Online social networking has emerged as a new tool for businesses to infiltrate the internet. When used in the right way, online social networking can:

  • Help businesses find new talent;
  • Create buzz around the business;
  • Assist business relationships by initiating interaction on a social level;
  • Project a positive business image;
  • Attract employees who want to work with enlightened employers;
  • Become a source of word-of-mouth referrals.

To get the most from online social networking, businesses need to be clear about what they wish to attain from the use of the network/s and design a policy to mitigate any negatives.

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