Online social networking has emerged as a new tool for businesses to infiltrate the internet. When used in the right way, online social networking can:
- Help businesses find new talent;
- Create buzz around the business;
- Assist business relationships by initiating interaction on a social level;
- Project a positive business image;
- Attract employees who want to work with enlightened employers;
- Become a source of word-of-mouth referrals.
To get the most from online social networking, businesses need to be clear about what they wish to attain from the use of the network/s and design a policy to mitigate any negatives.
