Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right.
Exporting since: 2005
Key markets: Southeast Asia.
In business only a few years, Pensyl now devotes 100 percent of its time to exporting. Most of their timber saw logs are shipped to Southeast Asia.
With only four full-time employees, and casual workers at shipping times, they’re a small group, but are doing some big business. Pensyl, founded by John Young, is a fully owned subsidiary of Great Southern Limited.
Operating in the Tiwi Islands, this business has a unique partnership with the traditional indigenous landowners. Together they are working to develop a long-term sustainable forestry industry on the islands. As a result, this remote Australian community has seen an increase in employment, training, and infrastructure.
Pensyl’s commitment to sustainability and developing long-term relationships has paid off, and now they’re racing to meet Southeast Asia’s forestry needs.