Export case study: Vern Bastian on MetroCount

Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right.

MetroCount

Exporting since: 1997

Key markets: US, UK.

MetroCount attended its first overseas trade fair in 1997, which led to the launch of MetroCount UK and MetroCount USA that year. Winning a tender to provide traffic analysis software to the Turkish National Roads Administration in 2003 was another major win for the company, which now exports to around 80 countries.

MetroCount’s vehicle traffic counting/classifying equipment and software supports almost all languages, and given the company’s experience in building a strong domestic presence, despite their isolation in WA, general manager, Vern Bastian, says this has translated well for export sales. He also cites the acceptance of Australians and how we do business as a way of getting ahead in export.

With export revenue at around $2.5 million, Bastian believes the company’s exports should grow well beyond the current 30-40 percent, and says by 2010 exports to the UK and US combined should be surpassing the domestic market.

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