Export case study: John Jewell Design

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John Jewell Design

Exporting since: 2003

Key markets: UK, Europe.

A team of four, led by John Jewell, runs this graphic design company that specialises in wine branding and wine label designs. Making the most of time differences with the northern hemisphere, John Jewell Designs’ sustainable competitive advantage is its short turnaround time.

The company is represented at all the important wine events across chosen markets, developing promotional materials targeted at global wine companies, and providing displays, brochures and guides to key industry players. The interactive website helps promote its services to international clients.

The team constantly travels to participate in events and to meet new and existing clients, with Jewell himself spending up to three months every year overseas on promotional, market research, and sales activities. (Jewell flew to London for a 20-minute meeting to seal the deal with the first London client).

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