Home topics small-business-resources franchising Editor's Choice Franchising Opinion Editor's Choice The top five qualities a franchisor looks for in a franchisee Gavin Culmsee October 16, 2014 Franchisors work hard to develop their business model into a format that can be easily replicated. To build an exceptional franchise brand, franchisors are looking for exceptional people to join their team. Here are the top five qualities franchisors look for when they meet with potential franchisees. 1. Attitude To be successful in the franchise industry, a positive and focused attitude is a ‘must have’. Franchisors look for results-driven, diligent and positive people to become franchisees. They must also be engaging and approachable to ensure a positive in-store experience for their customers. Franchisees are the face of a business and as such need to live the values of the brand. 2. Work ethic As with any small business, starting out is a challenging time. Getting a business up and running requires commitment and perseverance and many successful franchisees will recall the hard work they put in to establish their franchise, even as they later reap the rewards. There will always be rewarding times and challenging times, so it is important that franchisees are prepared to knuckle down in times that require hard work. Being part of a franchise means that your franchisor will support you in many ways, but nothing beats a business owner taking the bull by the horns. 3. Listen You need to be a good listener to be a successful franchisee.