Why your customers are only buying during sales and what to do about it

By Yajush Gupta · 4 August 2025 · News

Why your customers are only buying during sales and what to do about it

The Shocking Reason Your Customers Are Only Buying During Sales

The 'wait to spend' mentality is taking over the industry, but what's behind this shift? Find out how Zyft CEO Yajush Gupta is revealing the truth and what it means for your business.

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Summary

Zyft CEO reveals why shoppers now only buy during sales events and how this 'wait to spend' mentality is reshaping entire industry.