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Virgin Blue takes to Twitter

Virgin Blue has taken to Twitter to promote the airline’s services, using the social networking site as a launch pad for fare wars.

Virgin Blue chief Brett Godfrey said the smart companies will soon learn the value of social media and that the airline is looking forward to “starting the world’s first airfare war on Twitter.”

Well entrenched in the social media world, Virgin Blue currently has campaigns on Twitter, Facebook and YouTube. The airline has been using social media since last year, and V Australia this year ran a Twitter promotion, partnering with a radio station to send contestants to Los Angeles for three days or 4320 minutes of tweeting.

Other airlines have also been getting in on the social media act. Jetstar advertised 1000 seats for 1c in May on Twitter, while Air New Zealand’s body-paint advertisements proved to be a hit on YouTube.

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