Dynamic Business Logo
Home Button
Bookmark Button

Tourism Australia target business with marketing campaign

Tourism Australia will target the lucrative business events sector in its next marketing campaign. The program for 2009/10 includes a four-tier PR campaign to generate more content about Australia’s offerings and an enhanced Business Events Australia website.

Tourism Australia will also run a familiarisation program to bring buyers to Australia and exhibit at key international trade shows such as Team Australia Business Events Educational in Asia.

“Our brief was to deliver a concept that was a powerful statement about Australia’s business events proposition for the corporate meeting and incentive market,” said Joyce DiMascio, head of Business Events Australia.

“The new marketing program signals a fresh approach to promoting Australia in a time of global uncertainty and is part of Tourism Australia’s long term commitment to building the country’s share of the global business events market.”

People who read this, also liked:
Tourism Australia develop employer toolkit for work/life balance

What do you think?

    Be the first to comment

Add a new comment

Jessica Stanic

Jessica Stanic

Jessica has a background in both marketing and journalism and is dedicated to making the website the leading online resource for small to medium businesses with ambitions to grow.

View all posts