Home topics news Credit: Steve Gale News News Tiktok Nano influencers have 9.8% engagement rate, surpassing Instagram Yajush Gupta January 19, 2024 TikTok influencers get more attention than Instagram influencers. Small TikTok influencers have the highest attention rate at 9.8%. Other levels of TikTok influencers and Instagram influencers are close, around 9%. Surprisingly, most marketers still prefer Instagram for influencer marketing. TikTok’s high attention rate is because people use TikTok in a different way. TikTok is designed for users to easily create and enjoy content. This encourages people to share videos, like, and follow more often, increasing overall engagement. HypeAuditor, an AI analytics platform for transparent influencer marketing, has launched its “State of Influencer Marketing” 2024 report, revealing key trends across TikTok, Instagram, and YouTube in 2023. The report forecasts the Influencer Marketing market to hit $22 billion by 2025. Factors driving this growth, as per HypeAuditor, include the rise of social ecommerce, a shift in ad budgets to digital advertising, and increased use of ad-blocking software. Nano influencers rule over Instagram Close to 4 out of 5 (79.9%) of all Instagram creators in Australia are Nano influencers (1,000 to 10,000 followers). These content creators have a stronger connection with their audience, as they hold the highest Engagement Rate (ER) of 2.3% on Instagram compared to other categories. Brands aiming for strong audience connections and higher engagement will find value in collaborating with nano-influencers and identifying influencers in less competitive niches for unique opportunities. Most Instagram influencers produce content related