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SMBs show preference for AVG’s online security

Over 25 percent of small businesses around the world have chosen AVG as their internet security provider, according to newly released GfK figures.

The internet and mobile security software company has welcomed the release of the GfK figures, which coincide with the news that its products earned five-star honours in SC Magazine’s value for money category and have been named a finalist in the Small Business Technology SMB Influencer awards.

AVG (AU/NZ) Security Evangelist Lloyd Borrett said the company enjoys higher levels of satisfaction amongst small business users when compared with other brands.

“This has been achieved by holding true to basic but important product philosophies that centre on providing everything that small entities need to protect their business, without bogging them down with everything they don’t.”

As a result of recent security breaches at large, high-profile organisations around the world, industry experts are reporting that SMBs are particularly vulnerable as cyber criminals shift aim towards a sector that tends to have less up-to-date security protection. According to Borrett, small businesses can better protect themselves via the use of comprehensive Internet security and identity protection tools, such as those offered by AVG.

“I think a lot of small business owners view security as just one more hassle that keeps them from focusing on what matters most – running their business.”

“AVG’s proposition is a fairly simple one but it is innately effective. Install the software and get back to work without fear. We won’t slow you down and you don’t have to give security a second thought – we’ll handle the details. That’s our mantra and we’re pleased that it’s earning praise from customers and industry luminaries alike.”

To help SMBs address the policy, technology and process issues involved with securing their smartphones, tablets, workstations and/or servers, AVG has created a set of AVG Small Business Security Guides which provide simple but effective steps small business owners can take to secure their business.

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Lorna Brett

Lorna Brett

Lorna was Dynamic Business’ Social Web Editor in 2011/12. She’s a social media obsessed journalist, who has a passion for small business. Outside the 9 to 5, you’re likely to find her trawling the web for online bargains, perfecting her amateur photography skills or enjoying one too many cappucinos. You can follow her on <a href="https://twitter.com/#!/dynamicbusiness">Twitter @DynamicBusiness</a>

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