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Penfolds launches free iPhone Wine App

Penfolds Wines have unveiled The Rewards of Patience wine reference bible, launching an iPhone App, as well as Mac and Windows apps and widgets.
Penfolds iPhone Wine App

“Penfolds The Rewards of Patience reference text has evolved into the quintessential Penfolds Form Guide; a wine reference which assesses several generations of winemaking achievement.” says Sandy Mayo, Global Brand Director Penfolds.

“It is an independent, authoritative, informative and compelling warts-and-all read. It is like peering through a door left ajar; you get a sense of Penfolds inner workings and the efforts required to make consistently good, sometimes great, wine – and now it is available on your phone or home PC.”

Now wine lovers can enjoy instant access to Penfolds cellars in the palm of their hand or on their computer.

Reactive, the agency responsible for the Penfolds iPhone App’s Joint Managing Director, Tim O’Neill is excited to be working with Penfolds on this major digital project to extend the reach and mobility of its successful wine reference text.

“We anticipate this digital application will be highly popular with wine lovers,” said Mr O’Neill.

Free to download from www.rewardsofpatience.com or the App store, this landmark reference text, released every five years, is independently and comprehensively researched, written and edited by veteran auctioneer and Master of Wine, Andrew Caillard. It allows wine lovers to search through each Penfolds wine and review tasting notes for each vintage as well as other details about the wines.

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David Olsen

David Olsen

An undercover economist and a not so undercover geek. Politics, business and psychology nerd and anti-bandwagon jumper. Can be found on Twitter: <a href="http://www.twitter.com/DDsD">David Olsen - DDsD</a>

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