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Online catalogue business defies downturn

Business is booming for Catalogue Central, Australia’s first online catalogue business, as the company posted 100 percent revenue growth for the April/June quarter.

The company has gone from strength to strength in recent months, and has signed on a number of key retail clients such as Optus, Big W, Best & Less, Dell, Kmart Tyre and Auto, Williams and Hairhouse Warehouse; which will see the company continue to outperform the industry in the current downturn.

Robert Wong, CEO of Catalogue Central says the current demand from retailers is testament to the sector wanting to balance their offline and online share of voice. Retailers who have previously been slow to move online now recognise the cost effectiveness and ROI delivered with an online strategy.

“Retailers are recognising that online is now becoming just as valuable as the traditional media sector. Catalogue Central’s guaranteed delivery and performance-based model is attractive to retailers.”

According to Wong, as more and more Australians pre-shop online in search of the greatest value, Catalogue Central is becoming the preferred choice for retailers who want to engage with customers.

Catalogue Central was recently listed as a 2009 BRW Fast Starter and is currently a finalist in the 2009 Dell Small Business Excellence Awards.

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