Despite a first quarter slowdown due to the global financial crisis, revenues from Australian online general advertising grew by 19 percent in 2008/09 to reach a total market value of $510 million, a report has found.
The findings are contained in Frost & Sullivan’s most recent annual analysis of the online advertising market, Australian Online General and Mobile Advertising Report 2009-2013, which looked at the trends and performance of mobile and online advertising activities.
Phil Harpur, senior research manager, Australia and New Zealand, Frost & Sullivan anticipates the online general advertising market will experience healthy growth over the next five years, reaching close to $1.2 billion in 2014.
The report found that nearly half of all participants indicated that their company’s online general advertising budget increased in 2009 compared to the previous year, while 21 percent of companies indicated a decrease and 37 percent stated there had been no change. According to Frost & Sullivan, the results suggest greater stability in spending per organisation than in previous years, with a much higher proportion of companies now maintaining or decreasing budgets.
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